Knowledge Translation

Explore these concise explainer videos for a quick dive into some of my co-authored journal articles. I have made these videos (scripted, animated, and voiced) to distill complex findings into digestible insights.

Maxwell Poole, Ethan Pancer, Matthew Philp, and Theodore J. Noseworthy (2024), “COVID-19 and the Decline of Active Social Media Engagement,” European Journal of Marketing, 58(2), 548-571. DOI: 10.1108/EJM-12-2022-0927

Ethan Pancer, Matthew Philp, Maxwell Poole, and Theodore J. Noseworthy (2021), "Content Hungry: How the Nutrition of Food Media Influences Social Media Engagement," Journal of Consumer Psychology, 32(2), 336-349. DOI: 10.1002/jcpy.1246

Ethan Pancer, Vincent Chandler, Maxwell Poole, and Theodore J. Noseworthy (2019), “How Readability Shapes Social Media Engagement,” Journal of Consumer Psychology, 29(2), 262-270. DOI: 10.1002/jcpy.1073

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